Tipo de QR
Create an App Download QR Code
Best when the scan should send people straight to one mobile app listing.
Códigos QR estáticos
Visão geral
App download QR codes are for install intent, not just for generic traffic.
They work well on packaging, launch posters, printed ads, retail displays, event collateral, and other surfaces where getting the app is the obvious next step.
Tipo de QR
Compare one-store install intent with broader app promotion flows
Choose App Download when one store destination is enough. Use these alternatives when the scan should do more than that.
PNG / SVG / PDF
Como criar
Use the final public store listing
Paste the App Store or Play Store URL you actually plan to keep using.
Test the mobile store handoff
The QR should open the listing smoothly on real phones, not only validate as a normal URL.
Keep the CTA focused on install intent
The copy near the QR should make it clear that the scan leads to an app listing, not to a general site.
Por que é útil
- Clear install intent.
- Good for packaging, ads, launches, and event materials.
- Stronger framing than a generic URL when the real goal is app install.
- Keeps the scan-to-store flow simple.
O que verificar
- Use the final public store URL, not a temporary redirect.
- Test the listing on the relevant device platforms.
- If the same printed asset must serve several platforms or actions, use a link hub instead.
- Keep the surrounding copy explicit about download/install.
Intent
What this QR type is best for
Use App Download when one app listing is the destination and install intent is the whole point of the scan.
If the scan should let people choose between several platforms, profile links, or related actions, Multi-Link QR code is usually the better page.
Routing
What to verify before you publish it
Store routing and region availability matter more than styling tricks. The listing should open cleanly on the devices your audience actually uses.
If your install flow depends on platform branching, campaign attribution, or several store options, a one-link QR may be too narrow.
Fit
When App Download beats URL and when it does not
App Download is stronger than URL when the destination is specifically a mobile app listing and you want the printed page to match that intent.
Use URL QR code when the real destination is a campaign landing page about the app rather than the store itself.
Perguntas frequentes
Can I use this for App Store and Play Store links?
Yes, as long as the QR points to one final public store listing URL.
When is Multi-Link better than App Download?
Use Multi-Link when the scan should let people choose between platforms or related app actions instead of going to one listing only.
Should I point the QR to a landing page or to the store listing?
Use the store listing when install intent is the goal. Use a landing page only when you need broader context or branching.
Does the QR need testing on real phones?
Yes. The important part is the actual scan-to-store handoff on the devices your audience uses.
What is the biggest mistake with app download QR codes?
Using a temporary or indirect destination that does not reliably open the intended listing long term.
Tipo de QR
Crie o seu código QR
Abra o gerador com o tipo de QR certo já selecionado e finalize o design no navegador.